As a young adult living in Toronto, you have probably heard the term "shop local" quite a few times. But what does it really mean? Shopping local means choosing to purchase products and services from businesses in your local community, instead of big-box stores or online retailers. While it may seem easier to order from Amazon or go to a big mall, there are several reasons why shopping locally can benefit you and your community. Here are the top 5 reasons to shop local in Toronto.
Supporting the local economy
When you shop at a local store or restaurant, your money stays in the community. Local businesses are often owned and operated by people who live in the area, so the money they make goes back into the community through taxes and reinvestment. When you support local businesses, you help create jobs and build a stronger, more resilient economy in your community. Led by founder Emmanuela Okon, E’s Element is operated by a small team of primarily young creatives and students. By supporting the brand you not only reinvest monetarily but you support their opportunity for many young people to nurture their entrepreneurial, professional and creative skills through their position at E’s Element.
Building a sense of community
Local businesses are often the heart and soul of a neighbourhood. They provide a gathering place for residents and help build a sense of community. By shopping local, you can get to know your neighbours and build relationships with the people who make your community unique. Community is extremely important to us at E’s Element. Our network of like-minded business owners help us to grow and develop our dream for the brand further. We support and uplift one another both online and offline at marketplaces and events. Below is a video of our wonderful trip to New York for the Shopify Build Black Marketplace, which you can read more about on our 2023 pop-up recap blog. You can also read Shopify’s blog featuring Emanuela Okon on their website. This event was a great example of being immersed in the community that motivates us. We’re also extremely grateful for our community of amazing customers that continue to support us and tune into our latest initiatives!
Environmental impact
Shopping locally can have a positive impact on the environment. Local businesses operate with more sustainable practices due to the nature of their business model to supply to a smaller demand than large corporations. Plus, by choosing to shop local, you can reduce your own carbon footprint by walking or biking to nearby stores instead of driving. Learn more about E’s Element sustainable practices and how you can ensure you are buying products responsibly using our sustainable product checklist blog.
Unique products and services
Local businesses often offer unique and one-of-a-kind products and services that you won't find anywhere else. Whether you're looking for handmade jewelry, artisanal coffee, or vintage clothing, local businesses are a great place to find something special. Plus, you can often get personalized service and support from the business owner or staff. E’s Element is uniquely multifaceted offering a highly customized and niche mix of both athleisurewear and jewelry. Since the brand was developed based off Emmanuela’s direct desire to offer comfortable yet luxurious and stylish pieces, the hybrid business is multifaceted unlike retailers who sell just jewelry or just athleisurewear. Shop our athleisurewear collections and jewlery collections to explore something you love!
Strengthening local culture
By supporting local businesses, you help strengthen the unique culture and character of your community. Local businesses often reflect the diversity and history of the area, and by supporting them, you help preserve and celebrate the local culture. Plus, by shopping local, you can discover new and interesting places in your own backyard.
In conclusion, shopping local is not just a buzzword or trend – it's a way to support your community, build relationships, and promote sustainability. So the next time you need to make a purchase, consider supporting a local business in Toronto. You'll be making a positive impact on your community and discovering some great new products and experiences along the way.
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